Our client was interested in running an innovation campaign among their employees, but, due to the limited resources of the personnel department whose remit it would otherwise have been, a decision was made to contract out the running of the campaign. As part of the project, we ran the employee innovation campaign online using the Hype Innovation platform, which helped collect, develop and select the best ideas to put into life. Our brief included:

  • running workshops for the company’s representatives, during which we prepared a proprietary campaign plan covering idea development and definition of key project parameters: we set down the relevant idea assessment criteria and developed an idea reward system
  • developing a communication plan for the employee innovation campaign, including the marketing materials
  • configuring the Hype Innovation platform in line with the adopted parameters and adapting the graphic design of the platform interface to reflect the company’s livery
  • granting access to the platform to the appointed employees for log-in from a web browser
  • configuring the programme to enable cooperation and ensure that any ideas posted on the platform by employees could be commented on and evaluated by their colleagues
  • putting in place a gamification system to encourage involvement
  • assuming operational responsibility for implementing the innovation campaign aimed at capturing valuable ideas for potential future application
  • preparing debrief information and a campaign summary report for the board of management